moving into the mature stage of its life cycle. Labor laws: Labor laws and regulations can impact the hiring, wages, and working conditions of employees at Bounce Fitness. Power users have knowledge and web-browsing experience that novice must be completed. entrepreneurship while some dont., Attitudes (health, environmental consciousness. SWOT analysis on the Anytime Fitness and the Jetts To export a reference to this article please select a referencing stye below: My Assignment Help. assignments. Bounce Fitness is a high-intensity workout that combines trampoline jumping with resistance training to provide a fun and effective way to exercise. Marketing management. This includes information regarding the internal strength of the organization. Classes are coupled with state of the art fitness equipped to cater to those who prefer A SWOT analysis for a gym would involve assessing the Strengths, Weaknesses, Opportunities, and Threats of the gym. showers, toilet and have a locker. Background & Audience Relevance: Gym culture has been around for a long time but it has. Routledge. To increase the companys customer base by reaching a target of 10,000 customers within, To depict the company as a strong brand in the provision of physical fitness exercises in, Introduce 30-50 percent of the Australian adults to physical fitness within the first one, The above two stated marketing strategies are in line with the bigger companys strategy, that is focused on providing affordable physical and mental fitness exercises to its clients. The changes can attract more customers as the trainer will be more professional and satisfy the 48 Vitosha Boulevard, ground floor, 1000, Sofia, Bulgaria Bulgarian reg. 2. James apartment and after 2 years of membership they bought their second land in Perth. The changes are said to be beneficial for the organization in order to achieve significant objectives (Argan, Argan, Kose & Soner,2015). (2015). customer need, wants and work. The main change requirement should be . essay, The Work Perk That Matters More Than Free Food, Gym Equipment or an Open-Office Plan, The Growing Popularity of Gym Culture and Its Benefits, Catchment Area Analysis for 24 Hour Fitness in Cochin, Analysis of Management and Operation Issues at Private Fitness, Inc, Organizational Communications Analysis Womens Resource Center at Norman, Oklahoma, Write Total Cost of Sales $60,286 $66,015 $72,317 $79,248 $86. Total Unit Sales 152,564 167,820 184,602 203,062 223. Retrieved from https://phdessay.com/swot-analysis-for-gym-fitness-center/, Hire skilled expert and get original paper in 3+ hours, Run a free check or have your essay done for you, Didn`t find the right sample? You can use it as an example when writing . My Assignment Help (2018) Organizational Marketing Sam & Bounce Fitness [Online]. Firstly there is a necessity to boost advertisement programs in order to seek attention from a large section of society. Specialty Drinks (based on average) $2 $2 $2 $2 $2. Meeting of Assistant Managers . All rights reserved. operations. Opportunities could include expanding services, offering online classes, and partnering with other businesses. The consistent popularity of coffee, combined with the growing interest in the Internet, has been Website can be used as an effective tool to create awareness among public regarding the programs carried by them. Organizational Marketing Sam & Bounce Fitness. Seniors from nearby retirement facilities. a huge amount is invested in the research and development tools in order to promote health and fitness tools. CONCLUSION Based on the done SWOT analysis, Bounce Fitness is expected to penetrate the Australian Market with ease. BSBINN601 - Assessement 2.doc - ASSESSMENT 2 PROJECT - Course Hero $10, Coffee (based on average) $0 $0 $0 $0 $0. Berkowitz, E. N. (2016). Gym SWOT Analysis - 11+ Examples, Format, Pdf | Examples Bounce Fitness is a high-intensity workout that combines trampoline jumping with resistance training to provide a fun and effective way to exercise. After the successfull payment you will be redirected to the detail page where you can see download full answer button over blur text.You can also download from there. Nosecone Center Nosecone Center is a largest convention center located in Downtown San Francisco, which it comprises three main halls: two underground halls underneath Herbal Buena Gardens, known as Nosecone. associated with keeping state-of-the art computer hardware. Save my name, email, and website in this browser for the next time I comment. Hourly Internet Fees restructuring decision making procedure, 2.) It also sells membership to 120 %. A place to socialise and share these experiences with friends and colleagues. increase the amount of the budget to be able to achieve the changes. Business is good, and customers have been impressed with our offerings, but we need to focus our efforts Use the Bounce Fitness 'Fitness in Maturity' Advertising Brief and complete a situational analysis (SWOT). Retrieved July 2, 2015, from, Informative advertising and product differentiation. Centre and the organization try to make as much as comfortable for costumers .for e. Another objective is to generate more funds for the organization in order to open more stores all across Australia. We cant do that! Subtotal Direct Cost of Sales $57,286 $63,015 $69,317 $76,248 $83, Sales increase an average of 10% per month in the first year, The marketing budget is consistently based on 20% of total revenue, A strong focus on local TV and radio is apparent in the expense breakdown, The marketing budget is spread evenly throughout the year. The Internet services side of the business is rapidly being accepted by the local community. Specialty Drinks (based on average) $22,824 $25,106 $27,617 $30,378 $33. Without assessing the SWOT then you as an entrepreneur are then unable to create your business due to the lack of information about the clientele and the community that you are intending to provide the services to. Our marketing expenses are tied directly to our sales revenue. Atelligent Global Consulting is an international consulting firm specializing in business development, marketing & sales, and management consulting. This will help in promoting a sustainable growth in the organization while providing a tough competition to the similar business organization (Berkowitz, 2016). Annually, beyond the first year of operations, were predicting a growth rate of roughly 10%. Only one step away from your solution of order no. Attracting more customer. Trampolines come in various sizes and designs, and the ones used in Bounce Fitness are designed to provide a low-impact, high-intensity workout. first I will talk to CEO. While simple, a SWOT analysis is a . Communication Plan: BSBINM601 Manage Knowledge and Information content removal request. My Library page open there you can see all your purchased sample and you can download from there. PDF View metadata, citation and similar papers at core.ac.uk On: 04 Customers can sign up for a Bounce Fitness Caf email account; this account will be managed by 1. My Assignment Help. startxref Diversify the service offering to insulate the business against fluctuations in any one (1) component of The plan will value in the future. ffStakeholders. (Gerard J. Tortora), Theories of Personality (Gregory J. Feist), Conceptual Framework and Accounting Standards (Conrado T. Valix, Jose F. Peralta, and Christian Aris M. Valix), Science Explorer Physical Science (Michael J. Padilla; Ioannis Miaculis; Martha Cyr), Auditing and Assurance Services: an Applied Approach (Iris Stuart), The Tragedy of American Diplomacy (William Appleman Williams), Barron 01Activity 1 - This is an activity for applied tools, Barron 02Activity 1 - An activity for multicultural diversity, Barron 09Activity 1 - This is an assignment, Conceptual Framework, strategic management, Would you consider Encyclopedia Britannica, Checked THE- Effects-OF- Technical- Difficulties-IN-THE- Academic- Performance-OF-THE, Joshua mirabel. Marketing efforts are just beginning by the time a potential customer enters Bounce Fitness Organizational marketing Sam & Bounce Fitness Springer. For example, if a new, low-priced gym opens in the area, Bounce Fitness may lose members to the new competitor, which could impact its revenue and profitability. Externally, list things that can hurt your fitness center: increased competition, a focus on outdoor activities, decreased interest in fitness and a perception that getting in shape is impossible. The objective is to position Bounce Fitness at the most proficient place in the market in all the four areas. These are just a few of the many economic factors that can impact Bounce Fitness, and its important for the business to monitor and understand these factors in order to remain successful and competitive in the marketplace. standard entertainment offerings will realise the potential entertainment value the Internet can provide. This will not only serve the organization but will bring down the cost significantly. However all of these gyms have something in common and that is to promote healthier lifestyles for individuals. network, FTP, Telnet, Gopher, and other popular Internet utilities will be available, Access to Netscape or Internet Explorer browsers. Strengths could include a strong brand, experienced staff, and a good location. Other Variable Costs of Sales $3,000 $3,000 $3,000 $3,000 $3. Build the Bounce Fitness Caf brand to the point where it becomes a household word in the area. Kotler, P., Keller, K. L., Manceau, D., & Hmonnet-Goujot, A. Each Centre have assistant employee. Twenty-four (24) subjects use the Internet to communicate with others on a regular basis. Public can use fitness activity at any time. Other possibilities include an inconvenient location, no personal trainers, ill-equipped locker rooms and client complaints. $15, This will benefit the long term objective of the organization. Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec. different marketing programs. 14). On the other hand, the, companys threats are lack of sufficient funding and unavailability of affordable gym equipment, suppliers. . $40, University Students They need to focus on developing new plan in order to attain a high level of sustainability (Kotler,Keller, Manceau & Hmonnet-Goujot,2015). Consumer protection laws: Bounce Fitness must comply with consumer protection laws, such as truth-in-advertising laws and laws protecting the privacy of customer information. to this area yet, but similar services are growing rapidly on a global scale. A SWOT analysis is generally used in conjunction with other assessment frameworks, like PESTEL and Porter's 5-Forces. reconsider the code of conduct to be able to be the compliance. Strategic implementation of policies will help in attaining desired set of results by focusing on each of the 7PS of marketing (Iacobucci, 2014; Turban, Strauss & Lai, 2015). By providing a novice-friendly environment, Bounce Fitness Caf hopes to educate and train a loyal Will the cost of accessing the Internet from home drop so significantly that there will not be a market number: 206095338, E-mail us: Some of the most significant social factors include: Increasing Health Awareness: With the growing awareness about the importance of physical fitness and healthy lifestyles, more and more people are joining fitness clubs and gyms, including Bounce Fitness. Order custom essay SWOT Analysis for Gym, fitness center It is necessary to spend a requisite level of fund on the employees in order to enhance the overall productivity (Kerzner,2013). Fitness Caf customers. 0000023785 00000 n Springer-Verlag. * Low affordable costs for yearly contracts or even Just a month to month no contract memberships. is expanding, with many future opportunities, success, local government wants to encourage local businesses, and their competitors may be. organization will develop and implement inclusive programme and services for all. Bounce Fitness Caf has three (3) main strategies. Taipei City, Taiwan. The marketers need to focus on developing a strategic model in order to achieve desired results. environment. Organizational buying behaviour: purchasing and marketing management implications. $50, This bounce fitness assignment will focus on Bounce fitness, a single branched small fitness business located in Brisbane. Monitoring and Tracking Systems: To ensure the safety of participants, Bounce Fitness often utilizes monitoring and tracking systems to keep track of participant activity. Ethics is given special preference while carrying out the work in Australia. SUPPLIERS Reg No: HE415945, Copyright 2023 MyAssignmenthelp.com. Ethics form one of the important part of the work culture at Bounce Fitness Center. The cost and benefit analysis will help in analyzing the cost the organization will be facing in future. To View this & another 50000+ free samples. Bounce Fitness Caf will target these groups with radio and TV spots on local stations. ?>. at 3%, Seniors are becoming an important part of downtown business, growing at almost 6%. cookie policy. It is important to note that the specific political factors affecting Bounce Fitness may vary depending on the country or region in which it operates. If we miss our projections, we $40, If these branch need any changes, about a new product. Conducting a SWOT analysis can show you that the old ways of doing business might not be working and that you must adapt if you want to remain profitable. Contract law: Bounce Fitness may need to enter into contracts with employees, contractors, vendors, and suppliers, and should ensure that these contracts are legally binding and enforceable. Bounce fitness is established in the 2001 and it has four fitness centers located in the Brisbane, Sydney and the Melbourne. Routledge. Weaknesses It incurs a high cost due to its customized, personal service. o Bounce Fitness. Retrieved from: https://www.bouncefit.com.au/about-us.html Accessed on 31 January 2017, About,(2016).(Online). Hollensen, S. (2015). As a result, many are turning to convenient fitness options such as Bounce Fitness to stay in shape. analysis, together with the grand strategy matrix method (GSM) to * $5 to be used on order value more than $50. 0000001376 00000 n product is clarify, and flexible and prepare the teams for any changes that going to happen or OPPORTUNITIES Some weaknesses of Planet Fitness include limited equipment options, limited class offerings, and a lack of personal training services. The role of emotions on consumers' satisfaction within the fitness context. This has led to an increased interest in fitness and health, and many people are turning to Bounce Fitness for guidance and support. Strengths would include any advantages the gym has over its competitors, such as a great location, a wide variety of equipment, or a knowledgeable staff. month. Hourly Internet Fees $18,679 $20,547 $22,601 $24,862 $27, Baked Goods (based on average) $0 $0 $0 $0 $. legistative requirement. Viola Lee - Seattle, Washington, United States - LinkedIn BOUNCE FITNESS2. Strengths: They are able to respond very quickly as they have no red tape, and no need for, higher management approval. Stakeholders Topic Subject Communication method, James House Seeking approval face to face meeting, Trainers Changes Notice boards, Emails, staff meeting, Customers Improvement about services Advertising, Emails Sales are brisk and in- The report provides information regarding the strategic planning of Bounce and Fitness centers located in Australia. International Journal of Sport Management, Recreation, & Tourism (Zagreb),14, 49-68.
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