And my two sponsors, which Im grateful for are the company that will help you hire great developers. We did very well. Yes, the latest Aston Martin car would make me feel successful. He was one of the first advertisers to accept credit cards over the phone, pioneering a lot of the direct advertising we see today. Ive got another house up for sale. Andrew: Its called Toptal. Otherwise it might sound like Top Towel or something and what does a towel have to do with this? Why are stories so effective, and are they worth the extra time that people are going to have to invest to listen to them? So I saw that, and then I started running print ads. Are you talking about the property out in. Its such a well written ad. Hes an American living in Japan. Required fields are marked *. He says that very product has its own personality and you have to dig deep to find out what it is. Seeing as its in the excess of 300 pages, Ill save you some time and sum up some of Sugarmans main writing strategies ahead if you keep reading . And Stupidly Reasonable Prices. But theres hope. His major profession as a Producer has made him extremely wealthy. It was just an eye-catching book cover. Every word is going to paint a picture in the customers head. We established a brand name for the product. As a consequence, people saw that. Andrew: Why does someone care aboutI know I do, but I dont know why I care. Hes up there with David Ogilvy, Eugene Schwartz, and John Caples. Andrew: Right. Web Joesugarman.net ranks 1,666,347globally on HypeStat. Is it AdWeek Copywriting Manual? So we did that. Why are you giving this away for free? If you buy this right now, instead of paying $100, your cost would only be $50. You delivered. Use short and choppy sentences to make advertisements easier to digest. I want to find out how he did this, how he built up his business. You knew what people felt about how tough it was to put this thermostat in their house. Its an immediate turn-off. Your email address will not be published. Once again a concept or bigger idea is used. Joe: Yeah. President Reagan just allowed the FCC or FTC to allow those. It required a little bit of installation. He was the first to market the cordless phone and the Joe And that should be as a result of both style and content. I got so fascinated by books that taught me how to be more persuasive, the books that almost taught me what felt like magic tricks at the time. With a knack for narrative, Joseph Sugarman used words to move I have a lot of fun with these and I pass them out to people. Carefully select words based on how you want customers to feel while reading your copy. While still serving as vice president, his net worth was $2.5 million, but in the years between holding political office his net worth shot up to $8 million, according to Forbes. A great example of this is when Cycle magazine sent an advertisement to Joseph Sugarman himself. But heres the catch They used his EXACT design and copy style to grab his attention. While it couldve greatly backfired, Joseph found it entertaining and bought ad space in their magazine. Sugarman tells his students to forget features and benefits straight off the bat. Get the best of the best right now. What was going on? Theres so much maintenance involved its a constant thing. That was that people would tear out the ad from the magazine and then months later order the product. They said, Mr. Joseph also answers to Joseph H Suger, Joseph Harry Sugerman, Joseph H Sugarman, Jospeh H Sugerman and Joseph Harry Sugerman, and perhaps a couple of other Thats why its extremely important to make sure that the introduction to any ad is irresistible. He said this is an honest to god human bookkeeping system that manages your books using humans with software to help the humans but theyre real people keeping track of it. His company, JS&A Group, Inc., soon grew to become America's largest single source of space-age products, and he eventually introduced dozens of new innovations and concepts in electronics during the '70s including the pocket calculator, the digital watch, cordless telephones, computers and a variety of other items. But they will only beat the competition by selling a unique concept that appeals to their ideal customer. If they dont read the first sentence, how will they read the second? How do you come up with ideas like that? Is there something you can do with that? Oatly tugs at emotions whilst delivering some facts about their product to back up those feelings. Of course that applies to the internet as well. WebJoseph Sugarman became one of the most successful direct marketing copywriters of the last century. I fly back to Chicago, my hometown. Joe Bidens Net Worth. This sucks the reader into the copy and they cant help but flow through the remaining ad. I ran it for seven years. In other words, if you have an opportunity to do something unusual, go ahead and do it. In 1979, Sugarman was selected as the Direct Marketing Man of the Year in New York. It shows the point that I wanted to make before was youre going along doing what you think you should be doing and all of a sudden youre going 90 degrees in a different direction and thats where you make your success. Andrew: Joe, what do you think of this storytelling thing? People get kind of hooked. They feel, Well, hes telling us maybe its not a good name, but yeah, that seems like a really interesting product. ", "I came across your videos on SEO under Dan Lok University.I was a newbie to SEO & copywriting a couple of months back and fortunate enough to learn the SEO basics from you.I also came across your courses.By applying the same exact strategy on cold email, I landed a full time job in SAAS Startup. Some of my best ads I wrote once, made a few little corrections and boom, it took off. He hires the second developer. So we had to drop the line because we were depending on him for the research and for the results, but he didnt supply it. The lesson is when we found out that he was a convicted felon, we should have cut our relationship immediately. Instead of trying to tell you what a great product the MagicStat Thermostat is, were going to tear it apart unmercilessly. And then you go into, When we first saw the MagicStat, we took one look at the name and said yuck. And you just keep going from there. Go to Toptal.com. I said, This sounds terrific. Theyd be amazed by what they saw, and I would go scream and beg to my parents to please buy me those glasses just so I could see what they saw. Thank you ", "Thanks so much for your course - its full of great tips and is really helping me push myself that step further. I remember Triggers is the one that got me interested in you. It was the bestselling product not only in the insert but that weve ever had. So whats the real key? President Joe Biden All right. Joe: If you want, you can send me a stamped, self-addressed envelope and everybody that does, I will send them a Batman card. Is it a notetaking process? But Im sure I have, just fromagain, its all these failures Ive had. Listen to what students and people I've worked with have said. Mon Fri 9:00 AM to 5:00 PM ET People loved it. Thats the way it goes. Joe: Well, for example, curiosity. If you go to Bench.co/Mixergy, they are going to give you a discount, Bench.co/Mixergy. Storytelling is very, very powerful. I want to understand how you understood what was in the customers minds. Ive got to start my own company. He did. People trust you. So we created this infomercial. Andrew: I do find that its disarming to see you put down the product. 4.11 avg rating 1,222 ratings published 2006 17 editions. They say, Here are two developers. He talks to one, hes great. How Drip started as a widget and was acquired by Leadpages for a Building a $200k/mo digital marketing agency from the ground (using How to grow your audience (Using an Ambassador Program). I didnt do electronics. Thanks, Joe and thank you all for being a part of Mixergy. And Sugarman-Smith recalled how her father It had made him millions, literally millions. But, yours was by far the best of all. Last year I took a little bit of time off to go to my sisters wedding on an estate in Hawaii, and when we got to this place, my wife looked out and she said, This is gorgeous. Were from San Francisco and weve never seen so much grass. For more on this, take a look at the Hierarchy Lens from our unique quality assurance methodology, the 13 Lenses. Youre probably expecting our typical sales pitch, but get ready for a shock. It needs to be interesting, unique, and most importantly, short. Level up your income, skills, and growth with my online courses. The total combined net worth of this years billionaires is $8 trillion, down from $8.7 trillion in 2020. Your bathroom scale is like a report carda feedback mechanism that tells you how well youve done.. When you say that you read a lot about advertising, a lot of people read about a topic that theyre fascinated by. The designer's estimated net worth is about $700M. Simply because theres no urgency. It would have saved us a fortune and it turns out that there wasthe one thing Ive learned in life is you only deal with really good people. How I discovered it is interesting too, really an example of karma. Position the product youre advertising around a bigger idea or concept. You can do it yourself. I love him. So I asked my sisters new mother-in-law if she would introduce me so that I can have Joe Sugarman here on Mixergy to do an interview and here he is. Im wondering back when you were selling the MagicStat, when you were selling those old computers, before you could just reach out and text and email someone, how did you reach out to people like thermostat customer to understand that they dont like installation, that that was an issue for them, for example? Andrew: Youre available at resellers online, arent you? Andrew: Whats the address? Andrew: I have a friend whos now selling his companys stuff, his software and partnerships with them to Google and Facebook and other companies. How would you understand why someone rejected one of your ads? Im cringing thinking of mine. So many businesses unfortunately only write copy that explains the factual pieces of information about an item. Joe: Well, I sold my property in Maui, beautiful property which I had for 22 years. Joseph Sugarman. I'm so grateful for his mentorship and what his online trainings have done for me! Joe Rogan on where Tucker Carlson should go next: "He's really designed for the internet. We were the first ones to introduce the digital watch. Andrew: I appreciate that. Is it Top Talent or Top. Joe: At the height, of course, we were selling 300,000 pair a month. Joseph Harry Sugerman Net Worth (2023) | wallmine Another thing too that was interesting too, I used to give seminars for several years. Joseph Sugarman Andrew: What was the funny story, acquiring it or selling it? What we found was something amazing. So, if you know that, is there a way for you to speed up their purchasing decision or encourage more people to rip out the ad? Forbes Publishes 34th Annual List Of Global Billionaires Andrew: You dont even need an electrician. In an ad for a digital scale, Sugarman uses some smooth syntax: Losing weight is not easy. . And thats exactly what your product does: it solves a problem. Even if youre not musical, you know something is off and it ruins the experience. We took the garbage that she sent. I really learned a lot just by teaching what I knew. Joseph So I went out to this place called Makena, the town. I studied him forever. Well, the Bears won. Its in my book. So storytelling, why is storytelling so great? WebJoseph Sugerman is 75 years old today because Joseph's birthday is on 12/17/1947. In the United States, 82 years old Sugarmanns net worth is presently estimated to be over 100 million dollars. Joseph Sugarman Joe Reassuringly expensive was the punchy tagline. Heres the URL. DETAILS BELOW. Joe: Its listed as this is 50 years old. Im telling people if they want to hire developers, they can go to Toptal. Joe: Its because like I have one home right on the ocean, because youre on the ocean youve got all that salt spray. The bitter pill of failure is often more than most people can handle. Catalogues literally becameit started a whole revolution. I read every book I could read on copywriting, marketing. This is his home where were doing the wedding. I said, Yeah, I know him. See more ideas about print ads, copywriting ads, ads. You can bring in greed. Joe: You can give a sense of urgency, for example. One of the things thats one of my triggers is honesty. I knew that because I had run other products that required installation and they bombed. You tell Toptal what youre looking for, they search their network for the best people, they test the candidates, and then they present you with only the candidates who meet your individual needs. But not everything could be a winner. Its called Toptal. We were in Walgreens for almost 20 years selling at retail. You want to build curiosity so when they start reading your ad, they dont stop until they finish and go to the end. Joseph Sugarman, The Adweek Copywriting Handbook The world is overflowing with ideas, hell, the world is made from ideas. I put them on and I stopped squinting. Each month youll receive tax-ready financials that give you a snapshot of the financial health of your business and make filing taxes a breeze. Andrew: I see. Andrew: Hey, everyone. Then I get a call from AT&T. I was once asked to spend an hour talking about storytelling. Bye everyone. Legendary Direct Marketer Joe Sugarman Dies At 83 Teachers all over the world were using his software, buying his software and then using it to create bingo cards to help their students learn. We accepted them for about six months and we never got ripped off. Andrew: I see. But it was a story. WebHow much money is Joshua Suherman worth at the age of 30 and whats his real net worth now? The copy of an ad needs to flow in a logical order. Books by Joseph Sugarman Founder of BluBlocker Sunglasses, part-time Maui resident, With that being said, here are the main takeaways from todays article: Reach out to me if you need a copywriter for hire to help you with your next project as well. WebJoseph Harry Sugerman Net Worth 2022 and insider trades. The funny part about it was that we were making a nice profit on that as well. It was just a pair of sunglasses. You know this of course. Andrew: Ive been looking at some of your ads because people still post them online as I think I might have sent to you or to Debbie. With the important messages first. And dont try to trick them or scare them into taking action. Again, if you experience life, if you read all the books, if you justoh, and another thing is just keep writing, the better you get. Login or become a premium member. We were on QVC for 20 years. Yes, there is logic, sequence, and similar aspects of advertising. by. Well, the real key is do what I did. They start reading it and theyre curious and they keep reading it and keep reading it. You can see the name of Burt Sugarman in the credits for the shows that go back as far as the early 1970s. : Annual: $25 000 000 Monthly: $2083333,33 Weekly: $480769,23 Daily: $68493,15 Joe Sugarman: Building a Legacy of Helping People Live Healthy We used personalities, different things. He wanted to give it a shot. Nobody needs a story for two minutes. Its a long story, but Ive got thousands of these cards left. He wittily told readers that hed pay them $10 for every grammar mistake they found in ads. He was 83. But I thought this would be a really good TV ad. That was an interesting insight that I got. He went back home and he wrote his ad and he sent it to me. Provides CEO, CFO, Director and Chief Executives trade reports, independent equity research, and stock screening. Is it some other system you have? I get up and the first slot, I sold all 20,000 pair. Maybe Rumble makes a deal with him. Tip #7: Understand the nature of the product. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. I do not know why. This is such a great opportunity. I said, Whats the story with these?, He says, Dont think youre going to sell them because theyre made for astronauts and theyre like $300 a pair. Joe: You can check with eBay, sometimes this thing is worth $30 to $50. But Im going to give you a special URL where they are giving Mixergy listeners something that theyre not giving anyone else. Is it divine inspiration? We sold them for something like 10 years. ", "The work I've done with Carmine has translated into millions of dollars. I had to bring in extra operators, everything to take orders. But how would you understand that people were intimidated by installing a thermostat? Andrew: To teach the people at Google how to write more effective ads, even people who have incredible stats but they want you to do it for them and teach them? "I'm getting such insane value out of this course. If its the latter, youre in good company. Its like I worked my whole life to reach a point where I was with BluBlocker. Want Sales Copywriting that Snags, Compels and Converts. Theyll give you a really good price. So I bought it right away. Joe It was helpful and it was one of those books that stuck with me and Im glad to have you on here. Now with the internet, its so much easier because first of all, you can test very inexpensively.
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